Hi, I’m Alana Macedo 👋🏻

I’m a Product Designer with experience in B2B2C who is well-versed in research and navigating complex ecosystems.

Apple

Product Designer on the Retail App Design team.

Responsibilities
UX Design

Timeline
9 months and counting

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Reducing support tickets 50% with search

Reworked the in-platform search interface to improve how users access assets and eventually other resources.

Responsibilities
UX Research and Design

Timeline
4 weeks, Q1/Q2 2023

View Case Study

Empowering user management with filters

Help admins and power users of organizations streamline their workflow by improving organization management with filters.

Responsibilities
Enterprise strategy, UX Research and Design

Timeline
6 weeks, Q1 2023

View Case Study

  • “Alana's key role in helping to shape aspects of our Enterprise product strategy at Flowcode have made a lasting impact for our team and customers.”

    - Johnny Driscoll, Product Manager

  • “Alana's dedication and expertise laid a strong foundation for our enterprise collaboration tool, setting us on a path to success.”


    - Alex Markowitz, Engineering Manager

  • “Alana’s approach to considering engineering tradeoffs ensured that the final solutions were not only user-centric but also technically feasible and scalable. I always knew I could rely on her to navigate complex challenges with grace and creativity.”

    - Engineering Manager at Flowcode

Get in touch

Use the form or email me at alanamacedo.design@gmail.com

I look forward to speaking with you :)

Alana Macedo 2023 ©